If you are looking for a joyful way to augment your practice, consider an enrichment program. It can even out your cash flow, provide networking opportunities with referrers, bring new clients into your practice and give you a stronger bond with existing clients.

While your clients may be older adults, the people shopping for your services are often their adult children. Completely different audience with very different needs. But what about your referrers? Does your website address their pain points? And potential employees? Does your website express your company culture in a way that is attractive in a competitive labor market?

With National Family Caregivers Month coming up in November, this is a perfect time to start thinking about a content marketing campaign to draw attention to your business.

What do you need to think about when you bring two companies together? How do you leverage the best of the acquired company and still maintain your brand and standing with Google?